ASSD is a Google Hotel Center Partner. More online visibility, more direct bookings, less dependence on third-party providers.
For customers who use our ASSD CRS web booking system, this means that the prices on their official website are visible and bookable on all classic Google pages (Google search engine, Google Maps, etc.).
This maximum increase in online visibility reduces dependence on third-party providers (OTAs etc.) and commission payments and leads to more direct bookings.
The NAHA conference will take place in Montréal from April 28 – 30, 2026. The annual meeting of the North American Hostel Association is the most important event for the North American hostel industry.
Hostel operators as well as employees and partners from the industry meet in person to discuss the key issues facing the sector. These discussions and exchanges are incredibly important given all the challenges and changes facing tourism in general and hostels in particular.
The NAHA conference creates space to connect with like-minded people, to listen, to share, to learn and last but not least, to celebrate the wonderful and very worthy hostel industry.
Anna-Lena Rösler and Adrian Lopez are taking part in NAHA 2026 for ASSD Hotel and Hostel Software. ASSD GmbH is also sponsoring the joint trip to Québec that follows the event in Montréal.
We wish all participants, organizers and of course our Anna and Adrian every success, good luck and a fantastic time together with the North American hostel industry.
Our team has grown: we cordially welcome Bernhard Zirngibl on board the ASSD team and look forward to working with him.
Bernhard has been supporting us since April 1, 2026 as Customer Success Manager in onboarding our new customers and supporting our existing customers.
With his experience in consulting and customer service for companies with complex software systems, he will be a perfect addition to our team.
We wish you a great start and much success with the upcoming projects!
The annual conference and general meeting of the Heavenly Hostels took place in Pappenheim from March 17-19, 2026.
ASSD had the opportunity to present our software and technologies to the 300 members at the conference.
We would like to thank you for the invitation, the many interesting discussions and the stimulating exchange.
The heavenly hostels (we absolutely adore their name) describe themselves as follows:
The Heavenly Hostels are an association of guesthouses that maintain a Christian profile. If you are planning a trip, you are sure to find the right room in one of the Heavenly Hostels, whether you are looking for a cozy self-catering house, a youth hostel, a family recreation center, a conference house or a hotel.
They are often located in special places and are often perceived as “places of power” that are good for body and soul.
Thank you Pappenheim and thank you dear Himmlische Herbergen for the warm welcome and the great conversations. See you next time!
50+ (and some of us feel that :-)) is not old. On the contrary: 30 years of experience, a cool head in crises and a huge network are priceless.
At best, you have learned on your journey towards 50+ that true strength lies in combining experience with curiosity and continuing to learn every day – especially from the young talents in the team.
We at ASSD are a very stable, reliable mixed-age team and everyone benefits from the know-how and expertise of the others. It’s a wonderfully effective exchange and a fantastic way to work together.
Many thanks to the entire ASSD team from the 50+ Claudia
Meet ASSD Hotel and Hostel Software at ITB 2026 in Berlin.
From March 3 to 5, 2026, the hospitality industry will meet for the 60th time in the Berlin exhibition halls around the Radio Tower. To mark the anniversary, the trade fair is celebrating this year under the motto “Discover the stories behind 60 years of legacy”.
For the first time, you can meet ASSD at the joint stand of our partner Reisenetz, the trade association for children and youth travel. We look forward to seeing you in Hall 4.1b at Stand 222.
Andreas Stolz, Anna-Lena Rösler and Kai Niedermeyer are looking forward to your visit, a lively exchange and many new contacts.
Please contact kai.niedermeyer[at]assd.com for appointments in advance.
From the 4. – February 5, 2026 ASSD takes part in the Stay Wyse in Budapest.
Kai Niedermeyer and Anna-Lena Rösler will represent ASSD at Stay Wyse in Budapest. Every year, Stay Wyse brings together the players in the youth travel and hostel industry and a pioneering exchange takes place between all those involved, whether hostels, technology providers, tour operators, service providers, etc.
The latest trends and developments will be presented in workshops, panel discussions and seminars. We will meet long-standing business partners and potential customers, fellow hostel industry players and are looking forward to the Stay Wyse in Budapest and, as always, a lively exchange.
Further information at: www.staywyse.org
On behalf of our entire team, we would like to sincerely thank our customers for their loyalty, trust and excellent cooperation.
We wish you all and your families a Merry Christmas and look forward to achieving new goals together in 2026.
Sincerely, Your ASSD Team
From November 4 to 6, 2025, the World Travel Mart WTM will take place in London and ASSD Hotel and Hostel Software will be there as an exhibitor.
Kai Niedermeyer and Anna-Lena Rösler from the ASSD team await you at the London Exhibition Centre Excel at stand S3-118. Come by and let us show you our web-based software for hotels and hostels with web check-in, housekeeping app, unique group handling, numerous automated processes such as room allocation and much more. And while you’re there, enjoy one of our delicious coffees.
Please contact Kai directly for appointments: kai.niedermeyer[at]assd.com.
We look forward to your visit!
In July, ASSD moved into new, additional offices and inaugurated them in style. On the one hand with bread and salt to ensure happiness and success in the future and on the other, of course, with Prosecco.
We used the following day for a team excursion. During a professional guided tour of Munich’s wholesale market halls, we learned a lot about the central hub for fruit and vegetables as well as about the food itself.
We then satisfied our appetite with veal sausage and pretzels. A worthy, typically Bavarian conclusion for our great team.
A few impressions from the inauguration party and our team outing